Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.

Another ethical controversy associated with search marketing has been the issue of trademark infringement. The debate as to whether third parties should have the right to bid on their competitors' brand names has been underway for years. In 2009 Google changed their policy, which formerly prohibited these tactics, allowing 3rd parties to bid on branded terms as long as their landing page in fact provides information on the trademarked term.[27] Though the policy has been changed this continues to be a source of heated debate.[28]


From your homepage to your ecommerce pages, put your video on as many pages as possible on your website; this will help not only drive more visitors to your site, but engage them once they’re there. If you have more than one video, even better! This is the first place you’ll want to start gathering video views — and probably the most impactful of all the views you’ll get.
Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You'll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don't grant them write access.) Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.
When they’re considering buying something and want to research their options, there’s a variety of methods used. Some of the top tactics are a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Video could easily be incorporated into every one of those places, giving your brand a better chance of convincing the consumer.
Social sharing is one of the simplest forms of earned distribution. It often happens organically, but you can encourage social shares by getting the ball rolling. Set up a schedule to post your video content from your corporate and personal accounts on every social channel you’re active on. Send a private message to friends and family to do the same. If you know anyone in a related field or industry, make sure they share your content, too! Though it’s not the best method, you can even incentivize shares by creating a contest or giveaway through an app like Rafflecopter.
You should optimize your site to serve your users' needs. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum1.
Watch time and view-through rate are two of the most important metrics to measure engagement. These are the most absolute numbers that’ll give you an idea of how engaging your content is. Less absolute numbers include lifts in favorability and brand interest. You can also use things like comments and shares to measure engagement when you post your video on social media.
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Next, place the fill light at a 45-degree angle on the other side and lift it close to or just above eye level. The purpose of the fill is to soften the shadows created by the key, but without getting rid of them completely. Therefore, the fill should be dimmer than the key light. If you have to use the same type of light for both, scoot the fill back and diffuse it by clipping a clear shower curtain onto the clamp light with clothes pins.
Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.
Anvil Media offers a full set of integrated services to help our clients succeed in the constantly evolving digital landscape. We maximize exposure, engagement, and conversion by optimizing websites, developing paid media and social media strategies, building or redesigning websites, and offering guidance on branding. You can count on us to be your Most Valued Partner. Digital Marketing Services Paid Media Services: paid media strategy and planning, paid media management, paid media reporting and analytics, and paid media audits and plans (Anvil Marketing Index Scorecard™, Anvil Marketing Index Snapshot™, conversion rate optimization audit and plan, competitive intelligence audit, amazon shopping audit and plan, paid media plan, and landing page audit), and ongoing paid media services (Anvil Marketing Program™ and customized ongoing paid media management). Search Engine Optimization Services: search engine optimization (SEO), SEO management and reporting, SEO audits and plans (Anvil Marketing Index Scorecard™, Anvil Marketing Index Snapshot™, conversion rate optimization audit and plan, keyword audit and plan, local search audit and plan, search authority audit and plan, site optimization audit and plan, voice search optimization strategy, and web analytics audit and plan), and ongoing SEO (Anvil Marketing Program™ and customized ongoing SEO engagement). Social Media Services: social media research, social media marketing strategy and planning, and social media marketing management and reporting. Content Marketing Services: content marketing audit and plan and program launch and management. Web Analytics Services: analytics strategy and planning, including data accuracy, custom reporting and dashboards, ecommerce tracking, goal setup, internal site search, multi-channel funnels, and regular reporting on site and campaign performance. Website Development Services: our primary web design goal is to clearly communicate your brand promise while creating an experience that is intuitive and refreshing for your audience. Anvil Marketing Program™: the AMP™ uses organic search, paid media, and social media to amplify quality content and this in turn leads to increased brand awareness, deeper engagement, increased conversions, and higher brand loyalty.
Thick & Unique Content – There is no magic number in terms of word count, and if you have a few pages of content on your site with a handful to a couple hundred words you won’t be falling out of Google’s good graces, but in general recent Panda updates in particular favor longer, unique content. If you have a large number (think thousands) of extremely short (50-200 words of content) pages or lots of duplicated content where nothing changes but the page’s title tag and say a line of text, that could get you in trouble. Look at the entirety of your site: are a large percentage of your pages thin, duplicated and low value? If so, try to identify a way to “thicken” those pages, or check your analytics to see how much traffic they’re getting, and simply exclude them (using a noindex meta tag) from search results to keep from having it appear to Google that you’re trying to flood their index with lots of low value pages in an attempt to have them rank.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
Test and Listen. Think you can record the perfect voice over in just one take? Think again! Invest in a good pair of headphones and keep an eye on your audio quality throughout the recording process. It’s easier to get a new take of audio than trying to fix it during the editing process. We recommend running through your script a few times, especially the first few paragraphs, to ensure that your voice is fully warmed up. If you hear popping or hissing sounds, try standing further away from the mic or invest in a pop filter.
Our online Professional Diploma in Social Media Marketing teaches you the best practices for marketing through YouTube, Twitter, Facebook, LinkedIn and Google+. It includes 30 hours of in-depth lectures taught by industry experts and will equip you with all the skills and knowledge you need to plan, build and measure effective social media strategies. Find out more here.
Keyword research and analysis involves three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search perception impact.[13] Search perception impact describes the identified impact of a brand's search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.
But beyond video’s unique ability to convert like no other, the medium has become especially valuable to data-driven marketers. This is because you can track and measure audience engagement for video in a really meaningful way. You can tie your videos directly to the deals they are helping to influence and you can see which assets are actually resonating based on content engagement analytics. This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives.
Search Engine Marketing (SEM) aids businesses gain market online by purchasing Ads on search engines such as Google, Yahoo or Bing. The SEM practices revolve around the promotion of websites in SERPs to optimize the brand presence and conversions. SEM utilizes paid and unpaid advertising means to optimize the promotion of online businesses, and we especially created this What is Search Engine Marketing Guide to help you understand how both ‘paid & unpaid means’ work under the umbrella term Search Engine Marketing.

Anvil Media offers a full set of integrated services to help our clients succeed in the constantly evolving digital landscape. We maximize exposure, engagement, and conversion by optimizing websites, developing paid media and social media strategies, building or redesigning websites, and offering guidance on branding. You can count on us to be your Most Valued Partner. Digital Marketing Services Paid Media Services: paid media strategy and planning, paid media management, paid media reporting and analytics, and paid media audits and plans (Anvil Marketing Index Scorecard™, Anvil Marketing Index Snapshot™, conversion rate optimization audit and plan, competitive intelligence audit, amazon shopping audit and plan, paid media plan, and landing page audit), and ongoing paid media services (Anvil Marketing Program™ and customized ongoing paid media management). Search Engine Optimization Services: search engine optimization (SEO), SEO management and reporting, SEO audits and plans (Anvil Marketing Index Scorecard™, Anvil Marketing Index Snapshot™, conversion rate optimization audit and plan, keyword audit and plan, local search audit and plan, search authority audit and plan, site optimization audit and plan, voice search optimization strategy, and web analytics audit and plan), and ongoing SEO (Anvil Marketing Program™ and customized ongoing SEO engagement). Social Media Services: social media research, social media marketing strategy and planning, and social media marketing management and reporting. Content Marketing Services: content marketing audit and plan and program launch and management. Web Analytics Services: analytics strategy and planning, including data accuracy, custom reporting and dashboards, ecommerce tracking, goal setup, internal site search, multi-channel funnels, and regular reporting on site and campaign performance. Website Development Services: our primary web design goal is to clearly communicate your brand promise while creating an experience that is intuitive and refreshing for your audience. Anvil Marketing Program™: the AMP™ uses organic search, paid media, and social media to amplify quality content and this in turn leads to increased brand awareness, deeper engagement, increased conversions, and higher brand loyalty.
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[66][67]
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
The growth of video marketing is presenting a unique opportunity for brands like yours. As consumers continue to prefer video to other forms of content, they’re now expecting brands of every size and in every industry to connect with them using video. Platforms are increasingly prioritizing video content, and even new devices like phones and tablets are more video ready than ever before. That means you have to take full advantage of this amazing marketing tool to be competitive. The longer you wait, the more customers you’ll lose.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.
A note about shooting with two cameras: Your editor will need to sync the footage between the different views. To help them do this, clap your hands loudly in the view of both cameras right before you ask the first interview question … yes, just like an old fashion clapboard. Modern editing software has auto-sync features, but this loud clap will help you initially line up the clips.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Why It Worked So Well: It was the first of its kind, a reality show using the Google Glass. I became a Google Glass Explorer in July of 2013 and tried to think of strategies to use Glass to promote our clients at HJMT Public Relations, Inc. Through Glass, you can watch me scramble as my life takes unexpected twists and turns and see how I navigate through the life of being a small business owner. Glasslandia is a work of art that we pieced together using real video from a production company and video produced through Glass. Glasslandia shared a different point of view.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
You’ve got your KPIs — but KPIs alone don’t equal money in the bank. You’ve still got to translate your KPIs into accurate, reliable figuresExtended ArticleHow to Measure the ROI of Video MarketingWe’ve talked about some of the key performance indicators to keep an eye on when you launch your video campaign. But how do those… Read More that your marketing team can get behind.
Remember also, that search engine marketing is only one online digital communications tool. For established brands, we commonly see from web analytics that more than half of site visitors arrive at a site, not through search engines, but directly through typing in the web address or following a bookmark (web analytics tools label these as ‘no referrer'). The volume of direct visitors shows the power of branding, PR and offline communications in driving visitor traffic.
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

Moreover: if you don’t have to, don’t change your URLs. Even if your URLs aren’t “pretty,” if you don’t feel as though they’re negatively impacting users and your business in general, don’t change them to be more keyword focused for “better SEO.” If you do have to change your URL structure, make sure to use the proper (301 permanent) type of redirect. This is a common mistake businesses make when they redesign their websites.
In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31]
WebiMax is a leading digital marketing agency that delivers proven results. Our digital marketing services include Search Engine Optimization (SEO), Paid Search (PPC), Social Media, Web Design, Inbound Marketing and much more. With over 100 employees in-house, WebiMax has the knowledge and experience to successfully manage digital marketing campaigns to deliver exceptional results.
DisabledGO, an information provider for people with disabilities in the UK and Ireland, hired Agency51 to implement an SEO migration strategy to move DisabledGO from an old platform to a new one. By applying 301 redirects to old URLS, transferring metadata, setting up Google webmaster tools, and creating a new sitemap, Agency 51 was able to successfully transfer DisabledGO to a new platform while keeping their previous SEO power alive. Additionally, they were able to boost visitor numbers by 21% year over year, and the site restructuring allowed DisabledGO to rank higher than competitors. Their case study is available on SingleGrain.com.
Our mission is to optimize your online presence in search, social media, and mobile using our experience, expertise, and innovative methodologies. Since 1997 and over 20 years of know-how in the industry, SEO Inc. has the capabilities and wherewithal of executing innovative optimization services to accomplish your goals. SEO Inc stays ahead and on-top of emerging trends, technology and SEO tools to deliver award winning results that align within your budget. SEO Inc is the 2016 SEO Agency of the Year Finalist and Voted Top San Diego SEO/PPC and Digital Marketing Agency for 2016,2017 and now 2018

We have the capability to work with our clients’ internal content, creative, and email marketing teams or handle the whole campaign for them. We incorporate our proven strategic consulting services as part of our Email Marketing offerings in order to help our partner clients develop effective strategies for building their email lists. These consulting services include assistance with event planning, creative design, website and landing page email capture, and much more. We help our clients not only with engagement but new email acquisition, list segmentation and list cleansing.
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