Before you can create YouTube video ads as part of your marketing campaign, you must link your AdWords account to your YouTube account. Then you’ll need to import your video into AdWords - or create it if it doesn’t already exist. Once you upload the video, you’ll be able to choose a thumbnail and write some appealing ad text to encourage viewers to watch. The next step is to choose your target audience and budget. Provide some billing information, and you’re ready to run your first video ad.
Ultimately, when measuring the success of SEM marketing, it isn't just about increasing traffic to your website, but also having that traffic lead to greater sales. So your goal is to find ways to increase the number of visitors and their conversion rates, so you'll know exactly what it takes to make your search engine marketing program successful.
As we’ve been told by the Google rater’s guide, we ideally want to focus upon building sites that raters might see as involving Expertise, Authoritativeness, and Trustworthiness. A recent Google patent told us that it might look at search results to gauge the authoritativeness of pages in search results, and if pages within those results don’t meet a specific threshold of authoritativeness, Google may perform a search on a related query to find other authoritative search results, which could then be blended into search results for that initial query.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review. Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; however, this practice was discontinued in 2009.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Online marketing can also be crowded and competitive. Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant. Companies investing in online marketing may find visitors’ attention is difficult to capture due to the number of business also marketing their products and services online. Marketers must develop a balance of building a unique value proposition and brand voice as they test and build marketing campaigns on various channels.
The next step? How will you communicate with people. Sharpe says that you need to decide on this early on. Will you blog? Will you use social media? Will you build a list by working with solo ad providers? Will you place paid advertisements? What will you do and how will you do it? What you must realize here is that you have to get really good at copy writing. The better you get at copy writing, the more success you'll find as an internet marketer.
After that, you need to make a choice about how to construct an online presence that helps you achieve that goal. Maybe you need to set up an e-commerce site. If you’re interested in publishing content to drive awareness and subscribers, look into setting up a blog. A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking towards your initial goal.